Sanford Rejects ‘Not Nearly As Dreary As Biddeford’ For New Slogan, But Likes Logo Styled After Paint Spilled In The Home Depot Parking Lot

Sanford Maine logo

Sanford Maine logoSANFORD — Drum roll, please. Two options for a new brand for this soon-to-be city – in the form of a logo and tagline – were rolled out at the council meeting Tuesday, and in a few days, Sanford and Springvale residents will be able to choose the one they like best. Nancy Marshall Communications, an Augusta-based public relations firm, came up with the new brand choices at the behest of the Sanford Regional Economic Growth Council, in cooperation with Sanford Downtown Legacy and the Chamber of Commerce. “A brand is not just a logo and a tagline, but a story of a place or product,” Marshall told the council. “A brand is all about differentiating your town from others. Sanford is trying to differentiate itself from other places where businesses can set up shop or people can call home.” “Sanford, Maine. Explore. Create. Grow,” features a paint splash in the form of an “S” with the text. (read more at Journal Tribune)