Portland Decides Against Using “Thank Christ We’re Not Lewiston” For Its Slogan

Portland -Yes. Life's Good Here slogan

portland residentPORTLAND, Maine — Yes. Life’s good here. So are the lobsters, biking and art. Moments after Portland officials announced the city’s new slogan at City Hall Tuesday, reaction on the street was largely lukewarm. “My first impression was kind of, ‘That’s it?’ It wasn’t a good first impression,” said Portland resident Anna Flemke. Mayor Michael Brennan and Creative Portland Corp. Executive Director Jennifer Hutchins led the announcement of the slogan “Yes. Life’s Good Here,” which they described as a Swiss Army knife of phrases that could be tweaked for any business, industry or marketing campaign. (read more at the Bangor Daily News)

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