Moxie Rejects “It Only Tastes Like Poison” Slogan, Settles for “We’re in Moxieland”

moxie festivalLISBON, Maine — Organizers of Maine’s annual Moxie Festival have chosen the theme for this year’s event that pays homage to the quirky beverage concocted in the 1870s by a Mainer. The Moxie Festival Committee says Melissa Pillsbury of Thorndike submitted this year’s winning theme of “We’re in Moxieland” — a spinoff of Maine’s “Vacationland” label. The committee received more than 100 entries for the contest from Maine and other states including Florida, Illinois and South Carolina. (read more at the Bangor Daily News)

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