Moxie Festival Revelers Find New Ways to Celebrate Moxie Without Actually Drinking Any

moxie festival

moxie festivalLISBON FALLS, Maine — Thousands of people, many dressed in orange, coursed through Lisbon Falls’ closed down Main Street Saturday to celebrate Maine’s official — and somewhat strange tasting — soft drink: Moxie. The three-day affair started 30 years ago when local businessman Frank Anicetti organized a book signing for Frank Potter, who wrote “The Moxie Mystique.”  The Moxie festival now includes a three-day powwow, Friday night fireworks, a Saturday parade attracting over 100 floats, lots of local food, a 5K race and, on Sunday, the Chief Worumbo Androscoggin River Race and the Moxie Car Show. Moxie was designated Maine’s official soft drink on May 20, 2005. (read more at the Bangor Daily News)

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