AWR 209 Dealing with the Media: A Short Course for Rural First Responders is a six-hour tuition-free course designed to provide rural first responders with the skills and knowledge to quickly adopt the role of public information officer (PIO) if/when needed and to communicate with the public through the media. Many rural first responder organizations do not have a full or part-time PIO on staff. Therefore, in the event that a first responder is thrust into the role of PIO, whether it be roadside at the scene of an emergency or detailing directions to the public in a crisis situation, it is important to under-stand how the media works and how best to work with the available media outlets.
Topics covered include but are not limited to:
• Utilizing the media in emergency and public awareness situations.
• Working with the media at the scene of an emergency.
• Anticipating what news agencies want from the responders at the scene of an emergency.
• Giving interviews that work.
• Writing effective news releases that will be read.
Farmingdale Fire Station/Town Office 289 Maine Avenue, Farmingdale, ME 04344
Registration – 8:30am – 9:00am
Class begins – 9:00am – 4:00pm
Lunch on your own!
For further information or to register, please do so through TEEX Registration.
October 11, 2012