Bourbon Maker Announces Plans To ‘Chase Women’, Likely While Wearing A Sleeveless White T-Shirt With Fists Clenched

ATLANTA — Beam Inc., the newly constituted maker of Jim Beam bourbon, has decided to chase women. Having spent 216 years catering to guy’s guys — tattooed singer Kid Rock is a pitchman — Beam is touting Courvoisier cognac infused with red wine, tart Pucker vodka and low-calorie Skinnygirl cocktails. Beam became a separately traded company last week, after splitting from Fortune Brands Inc. “Two years ago, 100 percent of our marketing was geared to men,” Global Chief Marketing Officer Kevin George said in an interview. “We weren’t talking to women in any specific way.” Not that Beam Chief Executive Officer Matt Shattock, 49, is abandoning men. He aims to boost sales faster than the industry with higher-margin versions of existing brands, such as Beam Devil’s Cut and Makers 46. (read more at the Bangor Daily News)